Featured Posts

Why travel industry cannot ignore the ‘M’ word?

The advertising and marketing war games have moved beyond the hallowed screens of our PCs, MACs and Laptops. Mobile browsing is adopted rapidly with 3G and 4Gservices being offered commonly in US and many European countries. Countries like China, India and Brazil have seen the maximum surge in mobile phone usage and with more than...

Are you ignoring consumer psychology and sentiments when planning for conversion?

The psychology of conversion When a potential customer arrives on a website, it’s hard to pinpoint one single factor which drives him towards conversion. With millions of visual, logical and psychological impulses emitted by the landing page, first impressions are undoubtedly vital for conversion – but, the factors...

Is your site speaking the language of the land?

Translation is always considered the panacea for all the multilingual marketing pains and many global marketing big hats have fallen prey to this misconception. Every industry has its own language of the trade and a grasp of the local flavor is vital to enhance the acceptability of the online business in either Beijing or in Tokyo...

Online visibility Index: Is your hospitality business there?

Jul 05, 13 Online visibility Index: Is your hospitality business there?

Posted by in travel and tourism

The evolving online panorama… While market visibility and customer inquiry is central to every kind of business, travel and tourism business units have their lifeline attached to 24x7x365 visibility. Customer engagement and dialogue defines the visibility program for most of the success stories in this sector. Although the...

PPC audit reports from CopperBridge Media: Does it help your campaign ROI?

A lot is at stake when a business owner takes the decision to invest in a PPC campaign –besides the resources, money and valuable time. We understand that only 2 types of Business owners invest in PPC audit – one who is losing money in a PPC campaign or one who is about to invest resources and funds in the campaign. While the...

Embracing the mobile platform: How should the hospitality industry go about it?

Jun 12, 13 Embracing the mobile platform: How should the hospitality industry go about it?

Posted by in travel and tourism

One step at a time: What should the hoteliers do? The stakes are high and the transition to mobile platform inevitable, yet the hoteliers are far from getting a clear picture of this directional shift. With surveys and statistics clearly pointing towards the next decade belonging to M-commerce, the mobile migration is taken very...

Mobile marketing: Why the travel industry should care?

Jun 04, 13 Mobile marketing: Why the travel industry should care?

Posted by in travel and tourism

Mobile adoption:  Why the travel industry should care? The opportunities of ‘AAA’ marketing (Anywhere, Anytime, At-once) have taken the world of mobile marketing by storm. The unimaginable benefits of universal internet access, instant knowledge of consumer behavior and preferences, location based targeting and user preference...

The promise of M-commerce – a perspective from the sidelines.

May 30, 13 The promise of M-commerce – a perspective from the sidelines.

Posted by in Business over Web, Trends!

Increased mobility is a reflection of vibrant economy and greater urbanization. A scorching pace of urbanization in the rising Asian economies like China, India and Indonesia has transformed the communication landscape of these regions. Rapidly increasing disposable incomes have generated legions of mobile internet subscribers –...