Global Business & Development Strategy – An Overview -Travel & Tourism Sector

Jun 25, 12 Global Business & Development Strategy – An Overview -Travel & Tourism Sector

Posted by in travel and tourism

The internet and related technologies that come under the new media umbrella play a highly significant role as the most powerful business channels in today’s globalized business world. The concept of tourism has shifted away from being a one dimensional experience to that of a multifaceted one. Adopting a sound global...

Mobile Marketing for the Hospitality Industry

Jun 16, 12 Mobile Marketing for the Hospitality Industry

Posted by in travel and tourism

The advertising and marketing war games have moved beyond the hallowed screens of our PCs, MACs and Laptops. Mobile browsing is adopted rapidly with 3G and 4Gservices being offered commonly in US and many European countries. Countries like China, India and Brazil have seen the maximum surge in mobile phone usage and with more than...