The fact that traveling stimulates the visual senses, pre-travel visual engagement is a major strategic concern for savvy marketers. Capturing the imagination of a potential tourist starts with a visual engagement agenda.This presentation captures the influence of rich media on the Travel & Tourism segment For more...
Isn’t it every seller’s dream to get non-fussy customers who are also swift decision-makers – goes to the check-out page with the least hiccup. Alas, we wish selling could be such an easy proposition….On the other hand we have witnessed the rise of skeptical consumers as a powerful stakeholder in the selling...
Business can be extremely rewarding and agonizing at the same time – and one of the major pain-points for business owners in both the online and offline world is watching the customer leave just before the ‘Point of Sale’ . Shopping cart abandonment is a dreaded scenario for online business folks, and...
Who can deny daydreaming about skyrocketing sales and unbeatable conversion numbers? We, business owners and online marketers are indeed obsessed with a couple of big ticket items – “the final conversions”. And it can be anything - …actual sale …whitepaper download …submission of an inquiry...
These selling concepts intercept us everyday in our physical life. The only seller who doesn’t do it is our favorite ‘hot dog’ vendor – because that’s his specialty and he has nothing else to sell. Both Cross-sale and Upsale increase the transaction value of a customer and ultimately the LTV (Life Time...
Conversion Optimization is synonymous with Google Website Optimizer (now Experiments) – It has been the mainstay of marketers who like their tools free and of high quality. This free offering from Google brought the power of A / B and multivariate testing within the reach of every marketing team. Highly paid tools like...
Isn’t it a marketing utopia to get meaningful and consistent sales leads from all the channels? – online, print, electronic (TV / Radio / Satellite radio), mobile and OOH (out of house). Setting up this game plan requires not only the most seasoned marketing brains, but also a great reputation for your brand and company....
There are a lot of businesses which transcend the online space into an offline business sphere – Very common examples of segment are high-value business transactions such as cars, insurances, loans, mortgages, real estate. These segments are first researched online by customers before sealing the deal in the offline...
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