Why travel industry cannot ignore the ‘M’ word?
The advertising and marketing war games have moved beyond the hallowed screens of our PCs, MACs and Laptops. Mobile browsing is adopted rapidly with 3G and 4Gservices being offered commonly in US and many European countries.
- Countries like China, India and Brazil have seen the maximum surge in mobile phone usage and with more than 30% increase in annual subscriptions, mobile browsing is set to become the standard.
- Hospitality industry is now once more compelled to change tracks – as most of its potential customers are m-browsing
- With travel shoppers gravitating towards mobile browsing, marketers have no other option but to rethink their strategies.
- Mobile phones and mobile browsing rates are getting cheaper by the hour - numbers of mobile internet subscribers have gone way past the traditional internet users.
Can this mobile web community be ignored anymore?